We built Otovo a full funnel lead engine that opened up the Belgian market in 90 days.
Otovo is Europe's biggest residential solar marketplace, and they came to us to open up Belgium. We built the system that got them in, connecting segmented content, paid media and automated nurturing into one funnel. In 90 days it delivered 1,045 qualified leads and 88 closed deals, at a cost per lead 30% lower.
The Belgian solar market was already mature and already crowded, with everyone saying much the same thing. Otovo needed to land as a name people trusted, not another installer. And it had to happen fast enough to keep a sales team busy from day one.
We started with the audience, splitting Belgian homeowners into segments and giving each one a reason to care. Organic and paid fed three step funnels into landing pages built for that segment, then email and retargeting warmed every lead before sales called. Month one tested angles hard, which let us cut the cost per lead 30% in month two and scale only the winners.
